STRATEGIC IMPLICATIONS FOR BANKS

Deposit Franchise Risk

The risk that bank deposits migrate to non-bank digital money alternatives—such as stablecoins, payment apps, or CBDCs—eroding the low-cost funding base that underpins traditional bank profitability.

EXAMPLE

The Federal Reserve's financial stability report flagged deposit franchise risk as a key concern if stablecoin adoption accelerates without equivalent prudential requirements for issuers.

Relevant Roles and Functions

On-chain Role
Head of Digital Asset Strategy
Function
Competitive Positioning
Institutional Digital Asset Roadmap
Partnerships with Blockchain Networks