SVP, Strategy and Content, Live Media
American Banker / Arizent
Holly Sraeel is Arizent’s Senior Vice President of Strategy and Content, Live Media, leading content creation and innovation for the events portfolio and introducing new multimedia and invitation-only experiences for senior executives that drive critical conversations and action around corporate strategy, innovation and financial performance. She is part of the company’s operational leadership team and is focused on developing cross-platform programming that creates higher levels of engagement for subscribers, community participants and partners across the company’s brands, including American Banker, The Bond Buyer, Accounting Today, National Mortgage News, Digital Insurance, Financial Planning and Employee Benefits News.
Sraeel is an award-winning editorial director, media executive and content strategist with expertise in developing influential content, communities, and events for C-level executives in the banking and financial services, insurance, technology, and professional services industries. Prior to joining Arizent, she held several content leadership and strategist roles, including for B2B media consultancy New York Ventures, capital markets management consultancy Opimas, Oxford University-incubated startup Wise Responder, and as cofounder of Genesys Partners’ Agility First Forum.
This new role marks a return to the company for Sraeel. In her previous 12-year run, she was a member of the executive team and was pivotal in driving new cross-platform editorial, events and business innovation as SVP of Brand Management; Group Editorial Director of Banking and Technology magazines; and Founder, President and Editorial Director of The Most Powerful Women in Banking,™ the company’s first-ever, community-based media platform, now part of Arizent’s flagship American Banker.
Sraeel is an early honors graduate of Marist College with a Bachelor of Arts degree in Communications and a concentration in journalism.
Rewiring Finance: Modernizing Market Infrastructure for an On-Chain Future
Global financial markets are undergoing a foundational transformation. Legacy systems built decades ago are being challenged by new technologies—from distributed ledgers and real-time settlement rails to AI-powered risk management and tokenized assets. Market participants, regulators, and infrastructure providers now face a shared imperative: how to modernize safely, efficiently, and collaboratively.
This one-on-one interview will explore how market infrastructure is evolving, and what modernization really means for liquidity, efficiency, and resiliency, including:
While TradFi and crypto leaders seek regulatory “clarity,” that alone isn’t enough, particularly for financial institutions. As tokenization, on-chain settlement, and programmable finance move from pilots to production, the crucial factor for TradFi leaders will be their execution capability: operating models, talent authority, cultural readiness, and strategic clarity that allow them to establish durable, profitable positions in the native conditions of on-chain finance over the next three years.
The panel discussion will focus on what must change inside traditional financial firms to compete with native on-chain players and fast-moving incumbents, including:
As digital assets, tokenized deposits, and on-chain financial infrastructure move closer to the regulated banking system, a new control layer is emerging: agentic artificial intelligence. Unlike traditional automation or static smart contracts, agentic AI systems can interpret intent, evaluate conditions, and take action autonomously within defined guardrails.
For banks, this evolution raises fundamental questions about execution, risk, governance, and accountability. Who—or what—makes decisions in an always-on, programmable financial environment? How can autonomy be introduced without sacrificing control, compliance, or trust? And where does agentic AI become a competitive advantage versus a systemic risk? If finance is becoming programmable and always-on, the real question isn’t whether banks will use agentic AI—it’s whether they’ll control it, or be forced to react to it.
This panel discussion will explore how agentic AI could reshape on-chain finance and digital asset operations, from liquidity and treasury management to compliance, custody, and market structure—and what bank leaders must do now to prepare. The in-depth conversation will include:
Stablecoins are core infrastructure for payments, liquidity and digital commerce. For community banks, the question isn’t whether stablecoins will matter. It’s how they can participate in shaping the ecosystem rather than watch value migrate to fintechs, Big Tech, and big banks.
The panel will examine how community and mid-tier banks can approach stablecoin strategy with discipline and ambition, identifying practical use cases, evaluating issuance vs. partnership models, managing regulatory and liquidity considerations, and translating on-chain capabilities into tangible community impact. From faster cross-border settlement to treasury efficiency and small-business enablement, we will explore where execution can drive revenue, deposit stickiness, and long-term competitiveness.
The discussion is focused on action—what to build, what to partner for, and how to avoid being disintermediated in the next phase of payments innovation. Talking points will include:
o Issuer, distributor, or infrastructure partner: choosing the right role.
o Deposit implications, liquidity management, and balance sheet strategy.
o Stablecoins vs. traditional payments rails: revenue cannibalization or expansion?
o Compliance, risk, and governance frameworks for community institutions.
o Use cases that matter locally: SMB payments, remittances, municipal flows.
o Core integration and operational execution: what it really takes to launch.