Holly Sraeel

Holly Sraeel

SVP, Strategy and Content, Live Media

American Banker / Arizent

Holly Sraeel is Arizent’s Senior Vice President of Strategy and Content, Live Media, leading content creation and innovation for the events portfolio and introducing new multimedia and invitation-only experiences for senior executives that drive critical conversations and action around corporate strategy, innovation and financial performance. She is part of the company’s operational leadership team and is focused on developing cross-platform programming that creates higher levels of engagement for subscribers, community participants and partners across the company’s brands, including American Banker, The Bond Buyer, Accounting Today, National Mortgage News, Digital Insurance, Financial Planning and Employee Benefits News

Sraeel is an award-winning editorial director, media executive and content strategist with expertise in developing influential content, communities, and events for C-level executives in the banking and financial services, insurance, technology, and professional services industries. Prior to joining Arizent, she held several content leadership and strategist roles, including for B2B media consultancy New York Ventures, capital markets management consultancy Opimas, Oxford University-incubated startup Wise Responder, and as cofounder of Genesys Partners’ Agility First Forum.

This new role marks a return to the company for Sraeel. In her previous 12-year run, she was a member of the executive team and was pivotal in driving new cross-platform editorial, events and business innovation as SVP of Brand Management; Group Editorial Director of Banking and Technology magazines; and Founder, President and Editorial Director of The Most Powerful Women in Banking,™ the company’s first-ever, community-based media platform, now part of Arizent’s flagship American Banker.

Sraeel is an early honors graduate of Marist College with a Bachelor of Arts degree in Communications and a concentration in journalism. 

Featured Sessions

Thursday, March 19, 2026
9:15 am
11:25 am

Rewiring Finance: Modernizing Market Infrastructure for an On-Chain Future

Global financial markets are undergoing a foundational transformation. Legacy systems built decades ago are being challenged by new technologies—from distributed ledgers and real-time settlement rails to AI-powered risk management and tokenized assets. Market participants, regulators, and infrastructure providers now face a shared imperative: how to modernize safely, efficiently, and collaboratively.

This one-on-one interview will explore how market infrastructure is evolving, and what modernization really means for liquidity, efficiency, and resiliency, including:

  • Integrating modern infrastructure—DLT, cloud, and digital assets—into existing market systems.
  • Balancing innovation with regulatory and operational risk management.
  • The future of settlement, clearing, and custody in a tokenized economy.
  • Public-private collaboration: how institutions and regulators can shape the new financial rails.
  • The business case for modernization: efficiency gains, transparency, and access.
4:05 pm

While TradFi and crypto leaders seek regulatory “clarity,” that alone isn’t enough, particularly for financial institutions. As tokenization, on-chain settlement, and programmable finance move from pilots to production, the crucial factor for TradFi leaders will be their execution capability: operating models, talent authority, cultural readiness, and strategic clarity that allow them to establish durable, profitable positions in the native conditions of on-chain finance over the next three years.

The panel discussion will focus on what must change inside traditional financial firms to compete with native on-chain players and fast-moving incumbents, including:

  • What changes once regulatory “permission” is no longer the bottleneck?
  • Which firms are still hiding behind regulatory uncertainty as an excuse for inaction?
  • How much regulatory clarity is enough to move real capital on-chain?
  • Why quarterly roadmaps fail in 24/7, real-time markets.
  • What has to break (processes, controls, approvals) to ship on-chain products.
  • Can TradFi genuinely iterate in public — and should it?
  • Why crypto expertise without decision-making power doesn’t execute.
  • Where TradFi org charts quietly kill on-chain momentum.
  • What governance models actually work for on-chain business lines.
  • Why “digital asset divisions” often become organizational dead ends.
  • How treasury, risk, compliance, and ops must change for atomic settlement.
  • When permissioned chains help — and when they slow you down.
  • How on-chain transparency changes risk management and reputation.
  • Why do you exist on-chain? Issuer, liquidity provider, infrastructure, risk wrapper—pick one.
  • Why “tokenization strategy” is not a business model.
  • How native players are defining the rules faster than incumbents.
  • What will be considered a failed digital asset strategy in hindsight?

Friday, March 20, 2026
9:00 am
2:45 pm

As digital assets, tokenized deposits, and on-chain financial infrastructure move closer to the regulated banking system, a new control layer is emerging: agentic artificial intelligence. Unlike traditional automation or static smart contracts, agentic AI systems can interpret intent, evaluate conditions, and take action autonomously within defined guardrails.

For banks, this evolution raises fundamental questions about execution, risk, governance, and accountability. Who—or what—makes decisions in an always-on, programmable financial environment? How can autonomy be introduced without sacrificing control, compliance, or trust? And where does agentic AI become a competitive advantage versus a systemic risk? If finance is becoming programmable and always-on, the real question isn’t whether banks will use agentic AI—it’s whether they’ll control it, or be forced to react to it.

This panel discussion will explore how agentic AI could reshape on-chain finance and digital asset operations, from liquidity and treasury management to compliance, custody, and market structure—and what bank leaders must do now to prepare. The in-depth conversation will include:

  • Why rule-based automation is insufficient at institutional scale.
  • How agentic AI introduces decision-making, not just execution.
  • Where autonomy adds value—and where it becomes dangerous.
  • Who is accountable when an autonomous agent acts?
  • Human-in-the-loop vs. policy-in-the-loop models.
  • Designing kill-switches, escalation paths, and auditability.
  • Real-time liquidity, settlement, and reconciliation with programmable money.
  • Why tokenization without orchestration breaks at scale.
  • Continuous, real-time compliance vs. post-transaction controls.
  • Embedding AML, sanctions, and policy enforcement on-chain.
  • Model risk, explainability, and regulatory defensibility.
  • Coordinating liquidity across DEXs, CEXs, and tokenized markets.
  • The role of banks as stabilizers in on-chain markets.
  • Policy-driven smart wallets and automated approvals.
  • Secure key management with agent-assisted controls.
  • Making self-custody viable for regulated institutions.
  • Emergent behavior between interacting agents.
  • Concentration risk if agents rely on similar models or signals.
  • Where to experiment safely (sandboxes, pilots, limited scope).
  • How to engage regulators early and credibly.
9:30 am

Stablecoins are core infrastructure for payments, liquidity and digital commerce. For community banks, the question isn’t whether stablecoins will matter. It’s how they can participate in shaping the ecosystem rather than watch value migrate to fintechs, Big Tech, and big banks.

The panel will examine how community and mid-tier banks can approach stablecoin strategy with discipline and ambition, identifying practical use cases, evaluating issuance vs. partnership models, managing regulatory and liquidity considerations, and translating on-chain capabilities into tangible community impact. From faster cross-border settlement to treasury efficiency and small-business enablement, we will explore where execution can drive revenue, deposit stickiness, and long-term competitiveness.

The discussion is focused on action—what to build, what to partner for, and how to avoid being disintermediated in the next phase of payments innovation. Talking points will include:

o Issuer, distributor, or infrastructure partner: choosing the right role.

o Deposit implications, liquidity management, and balance sheet strategy.

o Stablecoins vs. traditional payments rails: revenue cannibalization or expansion?

o Compliance, risk, and governance frameworks for community institutions.

o Use cases that matter locally: SMB payments, remittances, municipal flows.

o Core integration and operational execution: what it really takes to launch.