President
MoonPay
Keith A. Grossman is a global leader in the rapidly evolving world of web3 where he leads the mass adoption of these new technologies for MoonPay.
Previously, Keith was the President of TIME, where he led TIME's web3 endeavors and the organization since 2019.
TIME’s web3 strategy modernized the brand, producing eight figures of profit as it expanded from community building to B2B partnerships to enabling several NFT creators to develop their unique IP into animated series for TV with TIME Studios.
Prior to TIME, Keith served as the Global Chief Revenue Officer for Bloomberg Media where he was responsible for the growth of their various media platforms. He was also part of the core team to launch QuickTake by Bloomberg, a 24/7 social, mobile news platform. And, prior to Bloomberg, Keith was the Associate Publisher of WIRED as well as Ars Technica where he won two Project Isaac Awards for best Digital Inventions for his work on the WIRED Tablet Edition and Ars Accelerator.
He is a Board Member of New York Cares, New York's largest volunteer network connecting individuals within their philanthropic passions and, previously, was an Adjunct Professor at NYU.
As stablecoins become poised to potentially dominate the settlement rail for on-chain finance, traditional financial institutions face a strategic inflection point: how to build, deploy, and scale an institutional-grade stablecoin strategy that positions them for leadership rather than displacement. With regulatory clarity increasing, tokenization infrastructures maturing, and corporate demand for real-time programmable liquidity rising, stablecoins are shifting rapidly from experimental to essential—and financial institutions must determine their strategic path forward.
The other significant challenge: TradFi technology stacks were not designed for on-chain operations, 24/7 liquidity, tokenized liabilities, or smart contract execution. A financial institution that wants to issue, support, or integrate stablecoins must build capabilities across five major infrastructure layers, each with subcomponents and strategic decisions.
This session brings together TradFi and crypto leaders to explore what it truly takes for a financial institution to operate on-chain. The panel will examine strategic decision-making around issuing versus partnering, the technical and operational infrastructure required to support regulated stablecoins, and how to safely integrate stablecoins into core banking, treasury, payments, and capital markets workflows.
The panel will also focus on liquidity models, interoperability between public and permissioned chains, risk and compliance frameworks, and the emerging business models that will shape competitive advantage. Panelists will share insights on how to sequence a stablecoin roadmap, where early value emerges for clients, and how to organize internally for execution across technology, risk, legal and treasury functions. Key points of the discussion will include: