Global and U.S. Digital Assets Leader
PwC
Matt Blumenfeld leads PwC's digital asset efforts globally where he sits at the intersection of traditional finance and the onchain world helping institutions translate the promise of digital assets into real-world strategy and execution. Matt is a sought-after thought leader on everything from stablecoins and tokenization to crypto regulation, institutional adoption, and the future architecture of global financial markets.
Prior to joining PwC, Matt managed a team at the National Futures Association, where he was responsible for bringing the swaps market into the regulated world in the aftermath of Dodd-Frank. In that role, he designed and built a first-of-its-kind swaps surveillance system to monitor and enforce compliance across one of the largest and most complex derivatives markets in the world. Matt started his career at Morgan Stanley where he held a variety of roles across operations.
Matt graduated from the University of Wisconsin Madison and earned an MBA from University of Chicago Booth School of Business.
While TradFi and crypto leaders seek regulatory “clarity,” that alone isn’t enough, particularly for financial institutions. As tokenization, on-chain settlement, and programmable finance move from pilots to production, the crucial factor for TradFi leaders will be their execution capability: operating models, talent authority, cultural readiness, and strategic clarity that allow them to establish durable, profitable positions in the native conditions of on-chain finance over the next three years.
The panel discussion will focus on what must change inside traditional financial firms to compete with native on-chain players and fast-moving incumbents, including: